Best Trending Hashtags for Instagram Reels 2023

Best Trending Hashtags for Instagram Reels 2023 1

In the ever-evolving landscape of social media, Instagram continues to stand as a powerhouse platform for visual content, and in particular, short-form videos known as Instagram Reels. As 2023 unfolds, the realm of hashtags remains an essential tool for amplifying the reach and engagement of your Reels. Hashtags serve as virtual doorways to larger audiences, connecting users with shared interests, and propelling your content from your followers’ feeds into the broader Instagram ecosystem. Here, we unveil a collection of popular hashtags for Instagram Reels in 2023, ensuring your content captures the attention it deserves.



Kickstarting our list is the versatile #ReelVibes. This hashtag encapsulates the essence of Instagram Reels – quick, engaging, and oh-so-vibey. Whether you’re showcasing your dance moves, sharing a recipe, or simply offering a peek into your day, #ReelVibes will connect your content to a community that thrives on energy and creativity.



In a world where attention spans are fleeting, #InstaGlimpse beckons viewers to take a fleeting look into captivating moments. This hashtag invites users to discover a microcosm of intriguing stories, encouraging content creators to craft Reels that offer bite-sized, yet impactful narratives.



As trends continue to emerge and evolve, #Trendovation celebrates the fusion of trends and innovation. Use this hashtag to showcase your unique spin on popular challenges, dances, and trends, allowing your content to stand out from the crowd while still riding the wave of what’s currently hot.



Audiences are often drawn to the human side of creators. #BehindTheReel grants viewers a backstage pass to the making of your Reels. Share bloopers, insights, and candid moments that reveal the person behind the camera, fostering a deeper connection between you and your audience.



In a digital age where conversations spark in the comments section, #ReelTalks curates a space for dialogue and discourse. Use this hashtag to accompany Reels that prompt discussions, pose questions, or offer insightful perspectives, inviting your viewers to engage beyond the double-tap.



Film enthusiasts and cinephiles unite under the banner of #ReelFlicks. This hashtag welcomes creative interpretations of iconic movie scenes, character impersonations, and cinematic parodies. Let your imagination run wild and transform your Reels into mini silver screens.



For the travel-hungry souls, #WanderReelust lets you explore the world from the comfort of your screen. Capture stunning landscapes, local culture, and unforgettable adventures in 15 to 60 seconds, inspiring your audience to dream and plan their next escapade.



Foodies and culinary artists find their community in #ReelEats. From visually appealing recipe demos to drool-worthy cooking challenges, this hashtag brings together gastronomic enthusiasts eager to savor your culinary creations and exchange kitchen secrets.



Health and wellness take center stage with #ReelFit. Share your workout routines, fitness tips, and motivational snippets to inspire your audience to prioritize their physical well-being. This hashtag serves as a hub for those seeking to incorporate healthy habits into their lives.



Because who can resist adorable animals? #PetReelms celebrates the furry, feathered, and finned members of our families. Whether it’s heartwarming pet interactions, amusing animal antics, or educational insights, this hashtag will make your Reels a go-to destination for animal lovers.


In the ever-changing landscape of social media trends, Instagram Reels remains a dynamic medium for creative expression. Integrating these popular hashtags into your content strategy in 2023 will help amplify your reach, foster meaningful engagement, and ensure that your Reels resonate with the diverse interests and passions of the Instagram community. So, go ahead and explore these hashtags, experiment with your content, and make your mark in the world of Instagram Reels!


7 benefits of using hashtags for #Reels to grow your Instagram

Hashtags on Instagram Reels serve a similar purpose as they do on other content within the platform, such as posts and stories. They help categorize and discover content, making it easier for users to find videos related to specific topics, trends, or interests. Here’s the role of hashtags on Instagram Reels:

  1. Content Discovery: When you add hashtags to your Instagram Reels, your videos become discoverable to users who search or click on those hashtags. This can increase the visibility of your content to a wider audience beyond your followers.
  2. Trend Participation: Hashtags often represent popular challenges, trends, or events. By using relevant trending hashtags, you can participate in viral challenges and increase the chances of your Reels being featured on the Explore page or in the feeds of users interested in those trends.
  3. Categorization: Hashtags help categorize your content, allowing users who are interested in specific topics to find your Reels more easily. For instance, if you’re creating Reels about fitness, using relevant fitness-related hashtags can help users interested in fitness discover your videos.
  4. Community Engagement: Hashtags can connect you with like-minded users and communities. When people follow or engage with certain hashtags, your Reels have a chance to appear in their feeds, leading to increased engagement and potential new followers.
  5. Brand and Personal Branding: You can create and promote your own branded hashtags to build a community around your content. Branded hashtags can help users identify your content and associate it with your brand or personal identity.
  6. Content Strategy: Hashtags can be part of your content strategy. By researching and using a mix of popular and niche hashtags relevant to your content, you can increase the reach and engagement of your Reels.
  7. Analytics and Insights: Instagram provides insights into how well your Reels are performing, including how many views your videos get from hashtag searches. This data can help you refine your hashtag strategy over time.


When using hashtags on Instagram Reels, it’s important to strike a balance. Using too many hashtags can make your captions look cluttered and spammy. Generally, it’s recommended to use a mix of relevant and popular hashtags, along with more specific niche hashtags. Remember that the algorithm considers the quality of engagement on your Reels, so it’s not just about the quantity of hashtags you use, but how engaging your content is to viewers.

A Passionate Blogger & YouTube Creator by Heart 💖. Achieved 2 Silver Play Buttons for crossing 100K Subscribers by YouTube.