How to Promote Photos or Videos on Instagram

[Tutorial] How to Promote your Instagram Post Successfully

How to promote an Instagram post? We all use the Instagram app on a daily basis because we love to share photos and videos with others. Everyone wants to be famous on the Internet and for that, they can do anything. It’s called addiction and it’s not good at all. You can use this platform to make huge money also. Sometimes you want to promote an Instagram post also but you don’t know how to do it.

In this article, I am writing a proper method to promote an Instagram post successfully. If you follow these steps then you will be able to promote your photos or videos on Instagram.

Also, read – How to send More than One Heart on Instagram

How to promote your instagram post

The process to Promote an Instagram Post

Step 1. First of all, you need to set up a business profile on Instagram. (You should have a business Instagram profile to Promote any post.)


Step 2. Now go to the Instagram app and select a post which you want to promote. Now as you can see in the below image there is a button called “Promote” you can tap on it.


Step 3. After tapping on the “Promote” button you will be asked to login into your Facebook account. So let’s do it.

How to promote your instagram post 2018

Step – 4. Once you login into Facebook account you will see a popup like shown in below image. Just tap on “Create Promotion“. On the next page, you need to select your goal which means what you are expecting from this promotion.

There are three options “More Profile Visits“, “More Website Traffic“, “More Promotion Views“.

If you want website traffic then you can go with that option otherwise I recommend you to select “More Promotion Views” because you will have more ad impressions. Well, What are impressions? We will talk about it later in this article. Now tap on Next.

How to promote your instagram post 2018


Step – 5.

In this step, you need to select “Instagram Profile“. But if you want to send people to your business address (a custom URL or website) or phone number then you may select other ones.

How to promote your instagram post 2018


Step – 6.

In this step, you need to select your audience. It means where you want to show your Instagram ad like if you want to target any country or state or city then you can select “Local” but if you want to target audience from a specific place with interests then you can go with “Manual”. If you are still confused then go with “automatic”.

How to promote your instagram post 2018


Step – 7.

Well, In this step you have to be more careful because it’s payment time. As you can see here we have 2 sections “Budget” and “Duration“. How much amount you want to spend in a day is your “Budget” and duration is simply how many days you want to run your Instagram ad.


Budget – 40 Rs

Duration – 2 day 

Total amount – Budget x Duration 

How to promote your instagram post 2018

If you select 40 Rs as your budget and duration 5 days then the total amount you will spend is 200 Rs.


What are impressions on Instagram?

If someone sees your Instagram post then it is called one impression. Imagine 120 people sees your Instagram post then Impressions will be 120.

Instagram shows estimated reach which means actual impressions. It shows only estimated means there is no fixed amount of impressions they can provide you it’s all up to the Instagram algorithm.


Step – 8.

Once you set your budget you will be landed on this page where you need to review all the details. As you can see at the bottom there is a section “Available balance (0 INR)” here you need to add some money in your Facebook Wallet which is connected to your Facebook Ads Manager. Tap on “Add Money“.

How to promote your instagram post 2018

Step – 9.

Here you need to add money in your Facebook wallet via your debit/credit card or PayTm (For India only) or Paypal. You can select any of these payment methods to add money. If you are from India then I recommend you to use PayTm payment method and If you live outside India then use the PayPal payment method. Adding credit/debit card info directly will save your info on your Facebook Ads Manager. Well, You can remove your Debit/Credit card info from Instagram or facebook later.

UPDATE: Paytm option is not available for all users now. and Taxes are applicable on the amount you pay for the promotion. As Facebook has moved its ad payment system to India so you will be charged with tax also. Example if your budget is 40Rs then you will be charged around 47.

How to promote your instagram post 2018


Step – 10.

Once you add the money to your Facebook wallet you are ready to go. Tap on “Create Promotion” button. And Done. Now you need to wait until your promotion gets approved. As you can see now there is a label called “Pending approval”. It takes around 2 hours but sometimes like in my case it took around 30 minutes or sometimes less.

How to promote your instagram post 2018


Step – 11.

Once your promotion gets approved than “View Promotion” button will be added below your post. You can view your promotion by tapping on that button. If you want to check your promotion result then you can tap on “View Insights” link.

How to promote your instagram post 2018

Step – 12.

In “View Insights” section you can check the post impressions as well as how much money you have spent and how much is remaining. You can explore view insights section for more details.



How to Promote an Instagram Story

You can promote your Instagram stories also with the same process. So simply you can add a link in your Instagram story without having 10,000 followers or verified account.

  1. Create an Instagram story
  2. Don’t add any sticker while making the story and post it.
  3. Now tap on the 3 dots and select Promote.
  4. Follow the remaining process from step 3 above.


How to Increase your Followers on Instagram through Promotion

Promote an Instagram post doesn’t mean that you will get many followers in a single promotion. It’s all depends on the content you posted and promoted. I never recommend promoting your Instagram post if it is your personal post like your personal photos. If you have a proper niche Instagram page like memes, comedy videos, shopping page and etc. then there are more chances that you get more response through the Instagram promotion.


Tip – At any certain point you can remove the Promote button from your Instagram profile.


Watch this video for more information.


NOTE: If you still have any query regarding Promote an Instagram post then comment below. Thank you!!


Also, read – How to send More than One Heart on Instagram

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